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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Manufacturer: Portfolio Hardcover
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Additional The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Information

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

 

What Customers Say About The Back of the Napkin: Solving Problems and Selling Ideas with Pictures:

What more could I have asked of a book. An excellent guide to thinking visually and unleashing your visual creativity. Inside of a few hours, it helped me think of new ideas, new visualizations, and new ways of communicating.

Highly recommended for anyone who has to organize/present his thoughts or findings. I was pretty good with "napkin pictures", but this book gave me a lot of new ideas and a structured framework to use.

Thanks. Item is textbook for class and I got it really quick and in excellent condition. First Amazon purchase. Super please.

It will teach you how to use basic shapes to draw people and processes better.The recent UPS commercials with the whiteboard are excellent examples of the ideas in this book.I wish the author used more real examples rather than devoting so many pages to why it works. Bottom line - more illustrations, less explanation.In fact, I would love to see 150 pages of illustrations and maybe only 50 pages of text. I've always admired people who can convey a complex message in a simple manner. We know if it works if we understand the drawings in the examples. The book would then practice what it preaches. This book shows how basic drawing skills can be used to illustrate complex concepts. And it succeeds.It won't teach you how to be a cartoonist or fine artist.

dont waste my time telling me how good the book or how great ur method is, how people that work w/ u think u r genius or how many big corporations have hired u; the reader doesnt care and didnt buy the book to read ur self-promotion, we never heard of u.3. suggestions for the author:1. stick to ur goal. dont preach about the brain, cognition, perception or how the mind works, it is far from ur area of expertise; it is also, according to u, not the goal of the book. since ur case is about communicating thru back of the napkin drawings and schemas, do so. seth godin's supportive commment on the back of the book was a hint, to u.2.

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